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At MAKE UP FOR EVER safety is our top priority, so we self-impose a strict selection process for our formulas, which goes beyond current regulations. We commit to testing them to make sure they meet our extremely high standards of quality, safety, and performance.
Each ingredient in our formulas is analyzed in detail by toxicological and regulatory experts and chemists from LVMH Research who ensure that each one is safe. They then set a maximum concentration for the ingredient, and apply it to our formulas.
Going further, we have created a “Clean For Ever List” of ingredients that are no longer included in the composition of our formulas. As a result, we undertake to rule out the following ingredients for our new products:
This list may change as it is constantly re-evaluated by our experts.